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How a Top Insurance Agent Decreased Her Average Cost-Per-Bind By 61%


With 2 offices, 23 producers and over 30 years running an award-winning insurance agency, Sandra Cook has worked with a range of lead vendors with varying degrees of success. After years of using internet leads with low purchase intent and poor contact and bind rates, Sandra shifted her focus to warm transfer calls, but the overall cost per bound policy was high. Looking for alternatives, Sandra turned to EverQuote. Her EverQuote Agency Business Consultant evaluated her robust staff and operational capabilities and suggested she shift away from her current warm transfer vendor and towards EverQuote data leads. As a result, her cost per bind has dropped significantly and she continues to see impressive results.

Sandra CookSandra Cook, Allstate Insurance Agent

Sandra has over 30 years experience running a successful, service-oriented insurance agency and has been with Allstate since 1987. She has offices in both Georgia and Virginia focused on helping people with home insurance, auto insurance, renters insurance & more. Sandra is a four time Allstate Honor Ring member and a three time National Conference Award winner.  https://insurance-sandra-cook.business.site

 Since joining EverQuote's Accelerated Growth Program:

  • 55%+ of EverQuote-sourced policies are multi-line

  • 61% drop in her average Cost-per-Bind with EverQuote

"EverQuote just has a great data lead. When we call people, they remember that they filled out the information and asked for a quote. When you fill out 40 pieces of info, you tend to remember it. And I love the fact that we can get a good, consistent volume of them." 

Sandra Cook, Allstate Agent

A results-focused partnership

When Sandra made the switch to EverQuote, one of the first things she noticed was that, unlike other lead vendors, EverQuote assigned her a dedicated Agency Business Consultant to become her business partner. After taking a deep dive into her business operations, processes, and data, Sandra’s Business Consultant made a number of ROI-focused recommendations. Based on his recommendations, Sandra shifted spend away from her warm transfer vendor and towards EverQuote data leads since they are: high intent, rich with consumer information, delivered in real-time, high in conversion, and less expensive than the warm transfer calls she was purchasing with other vendors.

Since partnering with EverQuote and making the strategic switch to focus on high-quality data leads, Sandra has recognized some impressive results. First, with the help of her Business Consultant, her team’s average quote rate for EverQuote data leads has improved to 16% and their bind rate improved to 13%. Most importantly, Sandra’s cost per bind is down by 61% overall. She’s now spending hundreds of dollars less for each new bound policy, thanks to her partnership with EverQuote. By continuing to work with her Agency Business Consultant and leveraging EverQuote-provided trainings and best practices, Sandra expects her bind rate will continue to improve and further drive down her cost per bind. And she now supplements her data leads with EverQuote’s best-in-class warm transfers, embodying a truly successful multifaceted strategy.

Are you looking for results like Sandra's?

Here’s the truth: Many agents have issues growing and scaling because they won’t spend the money to invest in building their business and purchase intentful leads. Maybe they don’t trust internet lead companies, or maybe they’ve been burned before; unfortunately, they are missing out on a huge source for potential revenue.

If you’re trying to build a pipeline to grow your agency, EverQuote internet leads will set you up for success. You can learn more about us here. When you’re ready, give us a call to discuss your agency’s goals and what you’re currently doing. We’d love to see how we can plug in to your process to help you meet and exceed your growth goals.

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Topics: Featured, Insurance Agency Growth, Insurance Strategies

About the Author Dennis Miller, Marketing Manager

Picture of Dennis Miller, Marketing Manager

Dennis is currently the Marketing Manager for EverQuote's Agency business. He has been with the company since early 2017, but has worked in the tech space for nearly a decade. Dennis holds a BA from Vassar College and produces music in his free time.

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