For insurance agents, retaining a current customer is less costly and less time-consuming than winning over a new client. But many agents struggle with customer retention, lacking a systematic strategy to retain customers they're already acquired.
In this article from Agent's Alliance, the author discusses why it's so important for insurance agents to focus on retention. It explores the importance of providing exceptional customer service as a way to maximize your retention and earn your policyholders’ loyalty and shares five tips to ensure you and your team are providing phenomenal customer service: "excellent customer service can be a cornerstone of your agency, allowing you to exceed the needs of your policyholders with every interaction" and retain more of the customers you already have.