While acquiring new customers is vital for any agency's growth and success, it is just as important to retain your current customer base and make sure they’re satisfied. According to this article from Nicholas Ayers, “customers who have purchased goods or services from you once are 32% more likely to buy from you again, and second-time customers are 53% more likely to buy a third time”, which can really help (or hurt) your bottom line. One great and effective way of doing this is through the use of customer retention emails.
Retention emails can benefit insurance agencies in numerous ways – from customer appreciation emails to auditing your current email campaigns for data insights. This not only provides helpful data and information on current customer status and engagement, but can also encourage customers to stay on with your agency. Nicholas Ayers, Co-founder and Chief Marketing Officer of Better Agency, emphasizes the importance of retention emails as he explains that “they increase customer interactions and engagement, promote audience growth, and maintain your company’s presence in the minds of your customers.” Read more about some of the key factors that influence customer retention and how you can leverage email to help increase retention: https://www.agencynation.com/tips-on-using-customer-retention-emails-effectively/