Converting leads efficiently and effectively is vital for any insurance agent or agency. While shortening the conversion cycle can be tricky, there are many tools and techniques you can use to improve. One of the most effective strategies used by savvy insurance agents is integrating behavioral data to better understand your audience. As Louis Cipriano, strategic partnerships manager at Jornaya, states: “knowing your audience shortens the marketing funnel and greatly increases the chance of converting a lead.”
Effectively leveraging consumer data and insights can not only shorten the conversion cycle, but also help your company’s bottom line. As Cipriano notes, "the right data can illuminate consumer behavior patterns that mean the difference between sinking and swimming” in the insurance industry. Read more on how to accomplish this and get other advice here: https://www.insurancethoughtleadership.com/shortening-the-conversion-cycle/