From Good to Great: How To Propel Your Agency To The Top

Every agency owner starts out with the ambition to build a great business. Nobody lies awake at night dreaming of building something average or forgettable.

Yet, if you look around at your peers in the industry, you’ll notice some themes:

Growth eventually slows.

Agencies plateau.

Potentially exceptional agents get lost to the grind of just trying to stay afloat.

The truth is that it takes more than just talent and grit to make it to the top tier of the insurance industry. The real difference between agency owners who build award-winning businesses and those who get lost in the crowd comes down to how well they prioritize a few core operational pillars.

The good news is that those pillars aren’t an industry secret. In fact, they’re just about as straightforward as you could hope for:

• Build systems
• Be a positive leader
• Hire and maintain a great team
• Master sales techniques

What most agents don’t know are the practical tactics to build these pillars and keep their business foundations strong. We’ll explain these proven tactics in our newest eBook, From Average to Elite: Supercharge Your Agency for Growth and Profit.

Download From Average to Elite: Supercharge Your Agency for Growth and Profit for free right here.

Most agencies eventually get stuck. Here’s one thing you can do to achieve unstoppable growth.

Here’s a glimpse at one crucial thing the sharpest minds in insurance today do to separate their agencies from the rest of the pack: systematize everything.

Systematize everything.

If a brand new hire walked into your office tomorrow morning, would they have an easy resource within reach for when they have questions, or would you have to spend time holding their hand as they learn the ropes?

The sooner you create repeatable workflows and put them down on paper for the whole agency to refer to, the sooner your business can grow without your constant intervention and oversight.

A great place to start is by defining your core business structure. Every successful business operates under a similar framework, according to one of the experts who chipped in knowledge to create this eBook. The marketing department makes sure the phones keep ringing, the sales team converts those callers to clients, operations processes each new client, and accounting makes sure everyone gets paid for their contributions.

By properly defining critical roles and their duties, you can begin to systematize the job tasks in each department. The ultimate goal is to build such an efficient business — built on strict processes you’ve put down in a central manual — that even a brand new hire could keep the office running when you’re not there.

Want more tactics you can use to power up your agency? Get your free copy of From Average to Elite: Supercharge Your Agency for Growth and Profit.

The above is just one strategy we cover in our eBook. In the full version, you’ll dive deeply into the first three pillars and discover more resources that will help you master the fourth.

When you’re ready to stop grinding at the same level and start building an agency that runs smoothly, scales easily, and empowers your team to thrive, download From Average to Elite: Supercharge Your Agency for Growth and Profit.