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Pivoting to Life, Health and Benefits: Why It's Worth It for P&C Agents


Analyzing data and interpreting metrics are important tasks for any insurance agency. In this recent article, author Paul Buse sets up a useful metaphor for pivoting from P&C to life, health and benefits. He compares pivoting from P&C products to life, health, etc. to "going left" when driving to the hoop in basketball. Pivoting can give you an advantage in an ever-competitive (and often price-driven) property and casualty world. With an eye on P&C-focused agents, Buse walks us through ways agents can more easily measure the upside of cross-selling and utilize data to truly understand how valuable this pivot can be. With helpful graphs, visualizations, and analogies, Buse shows how "you can now better assess the upside of a pivot to life and benefits" and better serve you clients with a deeper understanding of the insurance industry. 

To read Buse's take on pivoting to life, health and benefits, including statistics, graphs, and more, check out the full article here: https://www.iamagazine.com/viewpoints/pivoting-to-life-health-and-benefits-is-it-worth-it 

To learn more, read the entire article here from Paul Buse: https://www.iamagazine.com/viewpoints/pivoting-to-life-health-and-benefits-is-it-worth-it

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Topics: Insurance Sales, Insurance Industry Trends, Featured, Insurance Agency Growth, Small Business, Curated Content, Diversity

About the Author Olivia Hanline, Content Marketing Associate

Picture of Olivia Hanline, Content Marketing Associate

Olivia is the current Content Marketing intern for EverQuote's Agency Business. She is working towards obtaining her BA in English and BS in Marketing from Clemson University.

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