In terms of sheer numbers, Millennials (those born between 1981 and 1996) are now the largest generation in America (according to the US Census Bureau), outnumbering Baby Boomers. For many insurance agents, being able to attract and retain Millennial clients is crucial to maintaining longterm success.
In this recent article published on the Agent Revolution blog – "4 Marketing Strategies to Attract and Retain Millennial Clients" the author shares 4 strategies that insurance agents can use today to not only gain more Millennial clients but to keep their business for the longterm. The piece lays out some great tips you can use to better engage with prospects and more effectively serve your clients. One of the key tips the piece shares is to truly understand what Millennials value: convenience and authenticity. "In this case, convenience means communication and ease of use. Millennials want to be able to communicate in the method they prefer, whether that’s text, email, etc. Authenticity relies more on your brand presence, what makes you different from competitors, and how you treat your customers – millennials value a personalized experience."