Calling leads—whether you’re reaching out to warm leads or making cold calls—is just part of being an insurance agent. Right?
Not necessarily.
What if we told you that you could kick back in your chair and wait for leads to call you instead?
That’s the beauty of consumer-initiated inbound calls.
If you’re new to this idea, stay tuned. It could revolutionize your approach to growing your business in 2025 and beyond.
If you’ve been in the insurance business for any length of time, you’re familiar with leads.
You might have a list of contact information for people who have entered their information online, whether in the pursuit of buying insurance or not. You may reach out from time to time to see if anyone needs a new policy. You hopefully also have a constantly refreshing source of warm leads—folks who have filled out a form hoping to be contacted by an insurance agent right away.
In terms of shopper intent, consumer-initiated inbound calls lie in a tier even above warm leads.
These folks have not only decided they need a new insurance policy, they’ve actually picked up the phone and dialed because they’re ready to get more information right now. There’s no “Sorry, this isn’t a good time,” or “I didn’t request any information.” Inbound callers call you on their time and of their own free will, because they want to buy insurance and they’re just looking for someone to help them find the right policy.
The idea behind purchasing a consumer-initiated inbound calls campaign is that you get to be that “someone.” The customer dials the phone, and EverQuote routes that call straight to you so you can guide them toward the best solution for their needs.
We may never return to the days where folks would walk through your doors and sit down across from you when they were ready to buy insurance. But we like to think of inbound calls as the new and improved version of this interaction for the digital age.
If you spend a lot of time (unproductively) cold-calling and chasing leads, it’s probably a huge relief to know that there’s a better option. Once you’ve finished each call, you can relax and wait for the line to ring again with another interested customer.
Though conducting business via inbound calls might sound like a foolproof idea, you can’t just sign up to receive calls and go on autopilot with your sales approach. There are actually several aspects of this strategy that can affect your results for better or worse.
If you’re ready to set up an inbound call campaign, check out our eBook, The Agent's Playbook: Mastering Consumer-Initiated Calls for Growth in 2025. It’s a compilation of our best tips on how to get great results with consumer-initiated calls.
You’ll learn:
At EverQuote, we work with highly successful agents every day. We see what works, and we talk to these agents constantly about the strategies that have brought them the most revenue—and the things they wish they had done differently. Our goal is to help you skip the trial and error and cut right to the finish line, where you can set up an inbound call campaign and start fielding phone calls from high-intent customers on day one.