How EverQuote’s Lead Generation Works
It all starts with the online consumer searching for keywords around auto insurance: “auto insurance in my area,” “cheap auto insurance,” “buy car insurance leads,” etc.
Whether we rank organically for that keyword or we bid on it, EverQuote is often one of the top links on the page. EverQuote also sources consumers through other channels – from email to our verified partner network. Consumers go to our website (or a partner site) and let us know what type of insurance they’re looking for. We capture their ZIP code and then start the process of collecting 40+ specific data points about them. It usually takes about 7-10 minutes to complete the form, which we’ve engineered to be long enough to weed out those who are less motivated to buy but not too long to drive away real prospects. All of our leads are consumers who opt-in to be contacted by an agent, so you can rest assured that each EverQuote lead has agreed to be contacted by you and your producers.
We weed out the junk to ensure we’re sending you valid leads, and offer no-questions-asked returns.
In addition to the filtering we do when consumers fill out our forms, we want to make it as simple as possible for you to get ROI-producing leads. We’ve shifted our entire returns process and policy so that (depending on the account type you signed up for) agents get a blanket 20% return policy each month, no questions asked. We’ll take back auto insurance leads (up to that 20% monthly threshold) for any reason‚ no criteria needed. We are serious about providing the best experience, and this is just another way we are able to do that for our agents.
You hit submit and your leads are delivered.
As an agent, we make it as simple as possible for you to get the quantity of leads you need to fill your producers’ pipelines and meet your sales goals. Depending on your commitment level, you have access to varying levels of service: everything from personalized onboarding to analytics to customer service. For agents who join our Accelerated Growth Program (AGP) and are looking to scale, a dedicated EverQuote business consultant will provide advanced analytics and monthly business reviews to help optimize your lead allocation.
Interested in a trial of EverQuote?
There are millions of potential clients currently looking for an auto insurance quote‚ and we can connect you to them! Just contact us to get started today.