It can be challenging for insurance agency owners to retain customers and generate new leads while competing against the advertising, pricing, and reach of direct carriers. However, there are opportunities for innovation and to employ unique approaches so agents can still find success against direct carriers. Dan Halsey, president of personal lines insurance at Hanover, has compiled 5 great ways for agents to up their insurance game and compete with direct carriers. From taking account-focused approaches, to using agency management systems, these methods can help significantly impact agent success.
Halsey reassures that "while independent agencies will need to continuously evolve to compete with direct carriers head-on, they have proven their resilience in the past and will continue to do so." Read more about the five ways independent agents can compete with direct carriers here: https://www.agencynation.com/5-ways-agents-can-compete-against-direct-carriers/